KBREAZ1MUSIC LLC

How do today's artists get in the heads of their followers/fans and stay there? Remember when the album cover was just as important as the music on the album. I still remember those urban art Parliament-Funkadelic covers and those Ohio Players album covers that left little to the imagination. Truth be told, I remember the covers more than some of the music contained on those albums. Not to be lost in this discussion are those album liners that provided addition photos, lyrics and insights into the artist. Yeah, we tried to replicate this when CD's were the rage. But, there was something missing. Not too many people put CD covers on their walls like we did with the album covers. And the liner notes were often to small to read without a magnifying glass.

So, how can this invasion of the mind  be achieved in today's era when singles are streamed, and rarely do people purchase full albums.......yes some still call them albums.

Well, building a sound base of followers is the first priority. I know....I know. Everyone wants to make money off of their creations. But, honestly....streaming music will never make you much money unless you are a major superstar. Spotify pays a paltry 0.006 cents per stream. Translated means you'll need 1,666 streams to make $10. Some other streaming services pay less. Soooo.....selling your music at performances or on your own website will produce much better monetary results.  But, this is true only if you have enough followers who appreciate your work enough to pay for it. So to get loyal followers be prepared to do your own marketing and promotion and to give away something for free.

Reverbnation.com is a great platform to network with other indie artists and share your music for free. You can build your followers, email them, share messages etc. Plus you can monetize your music through their promotion service, which will cost you. 

Get your own domain through Godaddy.com or some other domain licensing service.  This will help you build your brand by providing a platform to establish a customized email address and website.  Besides, having your own domain is more impressive than using gmail.com or hotmail.com.

Once you done these things, connect the dots with your social media accounts, which you can use to direct all of your followers to your website. Facebook and Instagram now allow you to sponsor your posts to a larger audience for a small fee. You get to chose your target demographic, which is really cool.

I know this sounds like a lot of busy work that will take you away from what you really want to do.....make music.  However, you have to keep your eyes on the ultimate prize of building your base of followers.  Unless your can afford to hire someone to handle your promotion, like most indie artists, you'll need to do it yourself.